Social media is a powerful tool for artists to reach out to their followers and potential audience. A strong social media presence can help you get the word out about your music, increase engagement, and even boost royalties. While we all know that there are many ways to use social media to build your audience, it can be hard to know which methods will work best for your brand. Here are 10 hacks that you can use today:
1) Use hashtags
Niche hashtags are a great way to get your content in front of people who are interested in the same topic as you. Niche hashtags can be used for both Twitter and Instagram. On Twitter, they can be used to find other accounts that are tweeting about the same topic as you, as well as things you are interested in. On Instagram, they can be used to find other people who have posted similar images, finding like-minded people to follow and support.
2) Have a consistent posting schedule
Having a posting schedule for social media is crucial. It helps you to be consistent and provides a sense of direction. It also helps you to plan your content ahead of time and stay on top of all the latest trends in your industry, as well as provide consistency for your followers so they know what to expect from you. Later, Buffer and Planoly are a few options to take a look at!
3) Post quality content
I know you've heard this one before... but it's true! One of the benefits of using social media is that it allows you to engage with your audience on a personal level. One reason why posting quality content on social media is important is that it helps build trust with your consumers. It's important that you post content that your followers will find interesting and useful so they will continue following and engaging you as well as your music on social media.
4) Engage with followers
Engaging with your audience allows you to build a strong relationship with your fanbase. For example, it allows you to generate leads and advertise your music while building a strong relationship with your audience, it is also an opportunity to deliver some insights about things which only you may know about i.e. your experiences, what you've learned, etc.
5) Interact with other accounts in your niche
Social media is a great way to interact with your target audience and establish a relationship with them.
The benefits of interacting with social media accounts in your specific niche are as follows:
- Establishing relationships
- Engaging in a community
- Gaining support
- Promoting content
6) Share other people’s content
In this era of social media, people are constantly on their phones or other devices. They want to share their lives with others and they want to know what is happening in the lives of other people. Sharing other people's content on social media can be a great way to gain new connections. It can make your followers feel like they are part of a community and it also helps them to be more engaged.
7) Respond to comments and messages from followers
Find out what your audience is thinking! Comments are a great tool for data collection, figuring out what works, what may not work but also bear in mind trolling is never okay but feedback can be a productive thing. If you don't respond to messages and comments, you are missing out on an opportunity to interact with your consumers.
8) Encourage others to share your posts by including a link in the bio section of your account
A social media bio is a good place to introduce yourself and your work, your website, Spotify, or other online portfolios. The bio section on social media is important for both personal branding and promotion. It’s a way of letting people know who you are and what you do, so it should be filled with information that will be useful for your audience. There are many reasons why you should include a link in your bio section on social media but the most important one is also to help with your SEO and digital marketing.
9) Keep your posts short and sweet so they don't feel overwhelming to read.
People are getting more and more impatient with the length of time it takes to read a post. It is not uncommon for people to scroll down on a social media feed and skip over the posts that are too long.
The majority of people prefer short captions because they want to know what the post is about without having to read all of it. This makes sense because most people who use social media do so on their mobile devices, where they have limited screen space.
10) Use Brand Archetypes
If you don't know where to start in terms of content creation a great reference is Brand Archetypes you can use this to figure out who you are? What do you want to say? and who you want to say it to. Icon Fox is perfect for this! If you find you don't have time to build up your socials, I hear you! No worries! Messiah & Maverick Sound have you covered through their new membership service The Maverick Pack. This will guide you through social media content creation, audience development strategy, posting schedule, and much more... by the way this is across all social media channels for £49.50 per month!